A passionate champion of human centered design, Xiomara Lorenzo combines her backgrounds in business strategy, data analytics, and product leadership to lead user experience, product, and operations teams at Blue Cross Blue Shield of Massachusetts. As Senior Director, Enterprise Digital, Omni, and AI, she leverages her intrapreneurial background to support the development of engaging and measurable digital experiences. Prior to Blue Cross, Lorenzo worked with Fortune 500 companies, including leading the MassMutual financial wellness startup, Society of Grownups. In these roles, she helped these organizations make data-driven decisions to better serve customers. Xiomara received their MBA from NYU Stern School of Business and BA from Wesleyan University. Additionally, they are the founder of Xiomara Lorenzo Designs, a boutique studio specializing in handcrafted 3D-printed jewelry.