Eli Gurock lives in Brookline, MA, and grew up in Riverdale in the Bronx with his wife and high school sweetheart, Sheri. Together, they founded the baby gear and toy retail company Magic Beans in 2004, where Eli is the CEO. He is obsessed with his three kids, diligently practices handstands in his spare time, drinks lots of Starbucks Italian roast coffee, and is very involved in his local independent, egalitarian Minyan. Eli also helps families worldwide navigate the world of baby gear through his popular YouTube channel, which has over 20 million views.