Eli Gurock

March 11, 2021


Eli Gurock lives in Brookline, MA, and grew up in Riverdale in the Bronx with his wife and high school sweetheart, Sheri. Together, they founded the baby gear and toy retail company Magic Beans in 2004, where Eli is the CEO. He is obsessed with his three kids, diligently practices handstands in his spare time, drinks lots of Starbucks Italian roast coffee, and is very involved in his local independent, egalitarian Minyan. Eli also helps families worldwide navigate the world of baby gear through his popular YouTube channel, which has over 20 million views.


National Office

284 Amory Street
Boston, MA 02130
Phone: 617.524.9227

New York Office

368 9th Avenue
New York, NY 10001

San Francisco Office

2625 Alcatraz Ave
Berkeley Ca, 94705

Chicago Office

4411 N Ravenswood Avenue
Suite 300
Chicago, IL 60640